Search engine optimization (SEO) is a big player in digital marketing. The Internet is a wide world and businesses are competing to gain the top spot. Marketing companies such as Agency 101 continue to aim for the best strategies to gain more customers for their clients. If you have a startup, you should consider investing in SEO. Here’s why:
#1. It Increases Brand Awareness
Everything you do is always hard at first. Even your startup business will face this struggle because you have to establish your branding. Putting your name on the customers’ radar is no easy task. It’s hard to build a stable business if you can’t attract your target market.
SEO can help increase the chances of people finding you online. When people search online, they usually don’t click on to the second page of the search engine results page (SERP). If you are not on the first page, then you lose a potential customer.
With the help of SEO, your business’s website can rank higher on the SERP, which will help people discover your site. It’s best if you can make it to the top three results, this way your brand gets recognized.
#2. It Builds Credibility and Good Reputation
As a business owner, you have the responsibility to uphold the standards that your company should follow. High-quality services and products are crucial in maintaining your credibility and reputation. However, letting people know that you offer those is the challenge. Many companies are already established and made names for themselves, so you have some tough competition.
When you have good SEO, you rank higher on SERPs, and more people will find your website. People usually deem the sites on the top results as more reliable. They think because SERPs rank them high then it must mean that it is the best there is. Your brand gets recognized, and they associate you as a good company.
#3. It Brings More Organic Website Traffic
Search engines offer paid advertisements, so you are placed on top of the results page. But why spend money on that when you can increase your website traffic organically? SEO can bring on more visitors to your site. More people clicking on your site means more chances of sales.
If you are on the first page of SERPs, you improve the visibility of your website. When people search online, and your website is one of the tops results, it’s highly possible that they will visit your site. More site visitors also improve your ranking. You won’t have to pay search engines to put you on top because you can do it for free with SEO.
It can also increase your mobile traffic because mobile-friendly websites are ranked higher too. You can gain more visitors to your site since most people use their smartphones or tablets when doing online searches.
#4. It Gives You An Edge Over Your Competitors
The web is indeed a wide world. In the world of the Internet, people from all over the globe are your competitors. The Internet has made us into a global community. It’s now easier to reach people from our opposite side of the earth. However, it also made the business a little more difficult than it was. Big names in the industry, as well as other startups, are now all your competitors.
Before, your immediate competitors are the businesses who are in the same location as you. Customers and clients go to physical stores and offices to inquire and get what they need. Now, they don’t even need to leave the house. To make inquiries and purchases, all they have to do is browse through the Internet.
If you improve your SEO strategies, you can outrank your competitors on SERPs. If people see you first, then they will click on you first. So you have to improve your content and the way you present your products or services, so you make them stay long enough to make a conversion.
#5. It’s Cost-Effective
SEO does not cost as much as traditional marketing strategies. Before, marketing strategies include television and radio advertisements, posters, flyers, etc. Now, digital marketing allows organic ranking which means you don’t have to pay for ads.
In the long run, it will save you more money. If you optimize your site regularly with proper SEO strategies, you can maintain your ranking for fewer costs or no money at all. This way you can spend the money on other aspects of the business you can improve on too.
SEO is a valuable investment. If you can’t do it yourself, other people know what to do. Even if you spend money at first, you’ll find that what you paid for is worth it. SEO is one of the things every startup should invest in to make the business grow.