The Usefulness of Testimonials to Drive Conversions {With real examples}

The Usefulness of Testimonials to Drive Conversions

When someone reads reviews and testimonials witnessing first-hand a company’s active engagement with its customers the prospect feels that the company as a whole is reliable, responsive to complaints and transparent in its dealings.

When customers feel that a brand is trustworthy they’re more likely to make purchases again. Such retention is essential for long-term growth and survival. Read More

The growth of Online Stores [Infographic]

The growth of Online Stores

Lots of people around the world love going out shopping to their favorite stores. After all, it’s a great way to pass some time and hang out with friends. But it can also be a nightmare, especially during peak times and holidays.

There can be large crowds, lots of queueing and carrying heavy bags. It is not everyone’s idea of fun. Today, many more people are turning to online shopping and this trend is growing faster than ever before. Three times faster than offline retail, in fact, states the research of Shopping FM. Read More