The Usefulness of Testimonials to Drive Conversions {With real examples}

The Usefulness of Testimonials to Drive Conversions

When someone reads reviews and testimonials witnessing first-hand a company’s active engagement with its customers the prospect feels that the company as a whole is reliable, responsive to complaints and transparent in its dealings.

When customers feel that a brand is trustworthy they’re more likely to make purchases again. Such retention is essential for long-term growth and survival. Read More