If you are running a business, you must know having a website is essential for customers to make inquiries and get access to your services and products. As you create your WordPress site, be sure to set up a blog where you can upload blog content for your customers.
Through SEO optimization, you will be able to get new clients who are in need of your products or services. You will also be able to keep your customers engaged and earn their loyalty.
But how can you improve the growth and security of your WordPress blog?
For Your Blog to Grow, You Need to…
#1. Concentrate on a Niche
Many people start blogging with an intention to write about their thoughts and life in general. The truth is that some blog posts may be interesting to readers, but most of your content will prevent readers from returning to your blog.
If you need to grow your blog, you should concentrate on one or two topics and focus on them.
If you feel too limited to one topic, you can attempt to broaden it up. For instance, if you sell socks, you might want to write about fashion, give tips and tricks on how to mix clothes up, create a personal fashion style etc.
#2. Form Allies in the Blogosphere
If you are writing about food, search for some bloggers and begin commenting and participating on their blogs. Majority of bloggers will allow participators to include their name and a link.
In addition to getting some traffic from their blog, you might build rapport with the blogger who can consider an exchange of links. Be sure to add value to the blog post with your comments. Making generic comments might make your IP address get marked as a spammer.
#3. Join Blogging Support Groups & Blog Carnivals
During blog carnivals, you will write a blog post and provide the carnival host with it to include it in the entries. If the host is popular and there is an excellent promotion of the carnival by the participating blogs, you will be able to get increased traffic from new readers.
You can also join a blogging support group, such as bloggers.com. You will be able to meet similar blogs, and your posts can be highlighted on various pages.
#4. Guest Blogging
Guest blogging on associated blogs assists in establishing you as an authority in a specific niche. You can use a site like MyBlogGuest to search for blogs that want guest writers or get guest bloggers for your blogs as well.
You can also write a few articles and include a link on free article aggregate sites like EzineArticles to promote your content.
And to Secure Your Content…
#1. Install a Site Lockdown Feature and Restrict Users
A lockdown feature helps you in solving the issue of progressive brute force attempts regarding failed login attempts. Whenever someone tries to hack your blog with constant wrong passwords, the site is locked, and you are notified of this unauthorized activity.
The iThemes plugin is essential to solving this issue. It allows you to specify the number of login attempts that fail before the IP address of the attacker is banned by the plugin.
#2. Automatically Log off Idle Users
Users who remain logged on to your site after leaving are a threat to your security. Any hacker can adjust information on your site, change the user account of the reader, or break the site. You can prevent this by making sure that your blog logs people out after being idle for a particular period.
You can install the BulletProof security plugin for this function. You can set a personalized time limit for these users. This is particularly important in the case of remote employees who have access to your blog.
#3. 2-Factor Authentication
In this case, you offer login details for various components. The owner of the site decides what these two components are.
It can be a normal password followed by a secret code, a secret question, a character set, or a secret code from the Google Authentication app. Therefore, only the person with your smartphone can log in.
#4. Use Email to Login
By default, you require inputting your username as you log into your blog. As opposed to using a username, use an email ID for better security. While emails are hard to predict, usernames are not.
Additionally, any WordPress blog account is made with a special email address. This makes it a valid login identifier. Numerous security plugins let you set up log in pages for users to utilize their email address for logging in.
#5. Change Your Password
To protect your blog account, regularly change the password. Boost their power by adding lowercase and uppercase letters, special characters, and numbers.
Numerous people prefer long passphrases because they are difficult to be predicted by hackers but easier to remember as opposed to a group of random letters and numbers.
The growth of your blog is as important as its security. As you increase the traffic to your site, you need to ensure that both you and your readers are protected from malicious attacks.