Nowadays, every kind of business needs a presence online through social media or websites. Websites make a company look more credible and trustworthy. For many, it is usually a challenge to build one themselves if they lack the skill. However, there are things that you need to know before making your own website.
#1. You don’t need to spend a lot
There’s no excuse not to have your own website. You can actually host your own website for free. Browse through the internet and look for those that allow you to host your own website. One of the few popular sites are WordPress or Blogspot. At the start, these platforms may already prove to be helpful if you don’t have enough resources just yet.
If not for free, there are also web hosting services that do not require big bucks. Just do your research, and you will likely stumble upon services that are affordable, such as Hostgator. For more information, you can check out the complete Hostgator review.
#2. Know your vision and the direction of your website
Now that you know it is possible to build your own website even without having a lot of capital, you can now start with the process. The first step you must take is to think and map out what your vision and direction are for your website. Without direction, your website will be of no use. Here are some guide questions to help you out:
- What do you want to inform people about?
- Why does your business or website exist?
- What do you want to focus on?
#3. Know who your audience is
The next step to creating a website is knowing who your target audience is. Narrow down the demographics, profile, and type. Considering this early on will affect your website in many ways, including your content, design, theme, networking efforts, and search engine optimization. In a nutshell, your website revolves around what kind of audience you have.
#4. Envision your layout and design
After you’ve done your research, you need to know what kind of layout or design you want. A tip is to create a mood board or Pinterest board of items or elements you want on your website. This should help you in designing your website according to a theme that you envision.
#5. Know what kind of content you want to put in your website
When you build your own website, you need to know what kind of message you want your visitors to see. Plan out the content on your website to keep your topics and content relevant to your audience. Will you focus more on text content or those that use images or various media like videos or podcasts? Whatever your decision may be, make sure that you can catch your audience’s attention as there are many websites out there that can gain their interest. For your website to succeed, you must remain interesting and fun while being relevant and credible at the same time.
#6. You have to make the website SEO friendly
Search Engine Optimization (SEO) is a proven and tested technique to attract more visitors to your webpage. SEO efforts include incorporation of the right keywords that your target audience will most likely search. You can find guides on this online very easily. Another tool that can help you with this is Google Adwords. It’s an excellent tool for researching essential and highest ranking keywords in the topics you will write. Having the right keywords will make your website turn up in searches much higher.
#7. Provide security, tracking, and analysis
Thinking long-term about your website, you also need to plan out the safety features and web analysis for the website to remain effective and current. First, make sure that your visitors will feel safe visiting and leaving information on your website. To do this, you can put up the necessary security plug-ins. Usually, hiring a web hosting provider can help you with this.
On the other hand, you also need to find a way to monitor the performance of your website. To do this, you have to put up analytics. With analytics, you can make decisions better by seeing what works and what doesn’t based on historical performance. This is a very useful tool that will aid your website in the long run.
Now, you already know the foundations and fundamentals of building your own website. Just keep these tips on hand, and you will be well on your way to create an eye-catching and attention-grabbing website for your business.