Developing an online presence is something most business owners are passionate about. On average, business owners spend upwards of 10% of their annual gross revenue on marketing. Making sure the money you are investing in marketing is being well-invested is crucial. This is why working with professionals to unlock the power of the latest inbound marketing trends is a must.
Using proven inbound marketing techniques is the only way to drive traffic to your website. The more traffic you receive, the easier it will be to increase the number of sales leads you generate. Here are some of the inbound marketing trends you need to think about using in 2020.
Make Sure Your Content Is Optimized For Voice Search
The popularity of AI-infused technology like Apple’s Siri and the Amazon Alexa are undeniable. Consumers are using their voices to search for items online. This means that the keywords used on your website need to match the demands of people using voice search. Failing to optimize your content for voice search will cause you to lose out on a number of leads.
Unless you have previous experience with keywords and voice search, you need to consult with marketing professionals. These professionals should have no problem getting the right keywords chosen and implemented on your website. The money paid to marketing professionals like these will be worth it considering the results they can produce.
Consumers Want Social Proof
Modern consumers have more options than ever before regarding where they can shop. Failing to provide a consumer with information that gives definitive proof of why your company is their best option is a big mistake. One of the first things people look for when thinking of using a business is proof of their legitimacy. This proof usually comes in the form of customer reviews. Making it easy for potential customers to find proof of your company’s legitimacy is a great idea.
The best way to do this is by taking the positive reviews your business has received and put them on your homepage. By doing this, you can attract more sales leads and increase your bottom line. Reaching out to satisfied customers and asking them to leave a positive review is perfectly acceptable. Over time, you should have no problem building a large collection of these positive reviews to put on your website.
Chatbots are a Great Investment
Once you have consumers on your website, your main goal should be converting into actual customers. Providing visitors to your website with a great experience is crucial. One of the best ways to achieve this goal is by investing in chatbots. Chatbot programs use predictive analysis and artificial intelligence to assist consumers who have concerns or questions.
Since you can’t respond to every instant message your website receives, you need to use this technology to ensure answers are given in a timely manner. Not only can chatbots be used to provide consumers with information, they can also be used as a marketing tool. Chatbots allow you to put calls to action at the end of each conversation. These calls to action will inform a consumer about what action you want them to next.
This action can be things like calling your company or buying a particular product. With the help of an IT professional, finding and implementing the right chatbot software will be much easier.
Don’t Let These Trends Pass You By
Now that you know more about current inbound marketing trends, it is time to get to work. Embracing these trends will allow you to increase the size of your customer base in no time.