Consistent High-Quality Posting
As with any social media platform, you need to post high-quality content consistently. This is key if you want to grow your following.
You need to post consistently every day. While it does sound like a lot, that’s what’s necessary to succeed on any social media platform. A post per day isn’t much when it comes to successful TikTok creators. Many post more than that.
You will typically have better results when you post more. There is an exception. If you are one of the rare longer-form content posters, you can typically get away with only posting a few times per week. However, you still need to be consistent with it.
As always, don’t expect to get famous on the platform by posting low-quality content. Your content needs to be in demand and high-quality if you want people to seek it out. No one enjoys having low-quality content on their TikTok For You page.
Find Your Niche
Everyone has the idea of being loved by everyone. The truth is, the most successful TikTok creators have a niche. There is a lot of potentials to grow within a niche. You only need to ensure that the niche is large enough for you to grow a significant following. You want to find a niche with a good audience and stick to it.
Try to think about what kind of followers you want to have as your audience. From there, you want to start making content for them. To identify your niche, you’ll want to look for things that you find interesting. It’s important to have a passion for your niche because it will show through in your content. For instance, if you are going to be marketing your clothing brand, you will want to find a niche in which you can tailor your content within that larger segment. An example would be posting content for girls that are taller than 6 feet. That’s a niche you could explore.
When you niche down and you post high-quality consistently, you can grow your audience. This is true even if they aren’t necessarily interested in your respective niche. To go with the existing example, if you continue to post high-quality fashion content including product reviews, you could find yourself attracting a lot of girls that fall outside of your intended niche purely because they enjoy your content and they love fashion.
As with Instagram before, you need to try to get creative with your content. You want to stand out in a good way. It’s necessary to try to stand out when you are looking to grow on TikTok. You don’t want to be like everyone else. If you are making cookie-cutter content, you won’t grow. While you certainly want to try to leverage trends to your advantage, you don’t want to make it all about trends either. Ideally, you want to start new trends. Avoid posting the same thing as everyone else. Try to create new videos that are fun to consume. Posting high-quality videos that are shareable is one of the best ways to grow your audience organically. To give your account a boost you can buy TikTok likes.
Jump On Trends
To go more into trends, you don’t want to avoid them. You should be jumping on trends as they come. However, you need to do it quickly. TikTok has trends that come and go fast. You need to create catchy and high-quality content quickly if you want to jump on a trend and ride the wave.
Embrace Your Personality
You need to ensure that you are being authentic on your TikTok platform. People can vibe with you better when you are yourself. It’s easy to spot someone that is fake. Those are the people that don’t grow. You want to be yourself as much as possible. Your audience is going to be much more loyal when you showcase your authentic self.
You may want to take inspiration from other successful TikTok creators, but always be you at the end of the day.