The Central Digital Hub of Your Business: 5 Tips for Picking the Right Domain Name

Nowadays, the hub of any business is its website. For many companies, the core of their operations goes through their website in the form of communication, sales, and information, and even if you have a brick and mortar store, a website is essential for customers to find out what you’re all about and what you can offer them.

With the importance of this in mind, it’s clear to see that the domain name you choose is incredibly vital to your success. Pick the wrong name, and it’s going to be difficult for customers to find you and identify with you. With that, let’s explore the five tips you need to know to help you pick the perfect name.

  1. Use Your Brand

The first thing you should think about is including your brand name into your domain name. Of course, this is the most obvious point, so if your brand is called Nike, get Nike in your website name. While this may seem crazy obvious, you’ll be surprised with how many businesses don’t.

Try always to get as close to your brand name as possible to ensure it’s memorable as possible, especially since most people are going to type your name indirectly as it’s spelt. For tips on discovering and identifying your branding, check out businesstrex.

  1. The Shorter, The Sweeter

Even if your business name is rather long, you need to make sure your domain is as short as you can possibly and as comfortably as you can while still resembling your brand name. The longer your domain name, the more chances there are to misspell your domain, and the more chances there is for people to forget it.

  1. No Numbers, No Hyphens

People like to type domain names quickly and easier, and adding hyphens and numbers can make things incredibly popular. People can forget where the hyphen goes, and if they’re accessing your website on your phone, which an estimated half of all your traffic will be, having numbers can may things long-winded and can put people off going on your website completely.

  1. Be Unique

If your domain is too similar to any other website or domain name, this can get very confusing with people trying to find the right site, and even search engines like Google trying to index to show your users the right website. It’s always a good idea to try and be as original as possible so you can stand out and stay memorable.

  1. Don’t Force Keywords, But Use Them

Let’s say you own a plumbing business, and you have a name like Smith’s Plumbing company. In this case, having a domain name with Smith’s Plumbing in it would be a great idea, especially having these keywords to make you memorable, easily indexable, and effortlessly discoverable, but don’t try and force your keywords in, i.e. making your domain name too long or too similar to someone else.


As you can see, there are plenty of tips to remember when it comes to naming your domain and finding the one that works for you. Be smart and thoughtful because this is the domain that’s going to define your business’s online presence. Get creative and consider all your options before making a final decision.

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