As a millennials, you may probably understand the significance of social media in our daily lives way more than our parents. Your day might start with browsing through your Instagram feed and end with going through the tweets on a trending issue. In the age of digital media, social media platforms like Facebook and Instagram are transforming the way people interact with each other.
With more than a billion people operating social media accounts, it’s no wonder that these platforms have caught the attention of businesses across the globe. These companies are using social media marketing to reach attract and interact with potential and existing customers.
If you are good at navigating through different social media platforms, it might be advantageous for you to know more about social media marketing and how it can transform your digital marketing experience. This blog digs deeper into the meaning of this phenomenon and lists some benefits of employing it for your company.
What do you mean by social media marketing?
Social media marketing or SMM is one of the newer strategies in the field of digital marketing. SMM involves close interaction with potential and existing customers through various social media platforms. SMM also entails posting content pertaining to the company services so that potential leads can come across the content in their social media feeds.
Since SMM does not require heavy expenditure unlike conventional marketing approaches, it can be a great marketing strategy for small companies and start-ups.
Why should businesses focus on social media marketing?
SMM can bring a lot to the table when it comes to generating leads or increasing sales for your business. Here are a few benefits of focusing on SMM for your organisation.
- It increases awareness about the product: SMM can boost the visibility of your product or service among potential customers and lets you save on marketing costs. Since there are a lot of people on social media, it also helps in widening your current audience.
- It can establish your company as an industry leader: Today, the market is flushed with hundreds of brands and companies for the attention of the customers. Even if your product is unique and has many USPs, it cannot sustain the competition unless people view your brand as reliable in delivering quality and quantity. SMM can help in portraying your brand’s trustworthiness and approachability—this can shoot up your brand’s popularity.
- It can help in your company branding: If you can learn anything from famous brands like Amazon and Apple, it is aggressively putting out the word about your brand to the general public. With SMM, you can portray your brand’s personality though social media content, which can help it become relatable among customers.
With dynamic changes in the algorithms of social media platforms every other day, it is imperative to gain a comprehensive understanding of this marketing approach, to be able to apply it in your business successfully. Having a social media marketing degree can help you gain expertise in how to get the best of this digital marketing strategy.
Unnati Vaidya
Unnati Vaidya is a freelancer Content Writer and SEO generalist. She is an enthusiastic reader of Novels and a big fan of watching Sci-fi movies and seasons!