How to Secure Your Startup’s Digital Assets in Four Easy Steps

When you’re running a small business or startup enterprise, you’ll be keenly aware that any misstep that you take could be damaging from your brand, your growth, and your overall business strategy. You need to be responsible for a number of things at once — and one of the most important responsibilities is your digital assets.

With most startups based on high-tech digital solutions, protecting that digital infrastructure is hugely important. And the four steps below will help you do just that, securing your digital assets for your firm’s future success.


Your first step is to take a sweeping overview of your digital assets. This process involves understanding all the end points through which you’re working, be that computers and laptops, smartphones and tablets, or even printers, and how they might constitute a threat to your overall cybersecurity. The same can be said of the programs and software packages that you’re using for your business. Understand the shape and complexity of your digital infrastructure in order to know the best-possible way to protect it for the future.

Purchase Security

When you’re protecting a shop with valuable goods, you hire a security guard. When you’re protecting your digital assets, you purchase a cybersecurity guard in the form of software that can protect all of your end points.

But what is next gen endpoint protection? It’s the term given for the sort of cybersecurity that will protect all of your devices, on all your programs, at once. It’s next generation because it’s been designed for the challenges and threats of the modern digital era, which means that you and your firm will be best protected by this kind of cybersecurity software in the future.

Training Employees

Even the best cybersecurity programs need to be coupled with smart and secure internet behaviors in order to be most effective. If your staff are irresponsible in their internet use, or you yourself are unaware of the threats that can emerge from your own internet activity, then you’ll be unable to prevent the onset of some of the many cyberthreats that are out there.

As such, you should always couple the onboarding of cybersecurity with a short training module for you and your staff, which acquaints you with the worst cyberthreats of the modern era, and how you can best protect yourself through behavior alteration.


Finally, just in case your digital assets do take a hit — either digitally or physically — it’s important that your firm has some robust insurance to help you mitigate any damages that might occur for your digital hardware.

In this case, you’ll want to protect all of your work devices, which will mean your investments in infrastructure don’t go to waste in the event of a disaster. If your staff are also using their personal computers for work, you should ask them to have a back-up option in mind, in case their laptop breaks while they’re working remotely.

There you have it: the four-step journey you should take in order to protect your startup’s digital infrastructure in 2020.

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