Businesses from every niche are leveraging Instagram to target their audience in several different ways. Unlike other social media platforms, Instagram is unique with its visual appeal and engaging nature. The influencer culture, which has become immensely popular in the business world, is also a product of Instagram.
Whether you run a serviceability platform, a makeup company, or an IT staffing agency, you can reap the marketing benefits of Instagram. To do so, you will have to give your due attention to both the basics and details.
Remember that the Instagram audience has an eye for details. And among these, your bio plays a significant role in your first impression. If you are successful in creating a catchy and interactive bio, you will be able to hook up your audience for the first step of following you.
Why Do You Need an Impressive Business Bio?
There are millions of active users on Instagram. They interact with brands and businesses of the same niche every day. To stand out with impressive details is what will make you get noticed amid a crowd of similar brands.
Your prime aim to grab your targeted audience’s attention by portraying a positive image and engaging attention. Therefore, crafting a relevant, original, and attractive bio for your business is essential. It is the first thing that a user will notice.
A killer bio for your business will essentially express the personality of your company. It will naturally urge your potential consumers to join your circle.
The Significant Profile Components of Instagram
Writing a perfect bio is only possible when you completely understand the constituents it entails. Polishing each component will ensure more following and more exposure to your potential customers. The following are the essential components of an attractive business profile:
- Profile photo.
- Website link.
- Contact info.
Make sure you pay attention to each of these components to create a noteworthy impact on your visitors.
Tips to Create a Great Business Bio on Instagram
Try these hacks and you will be able to craft an impressive business bio:
Incorporate Appropriate CTAs
Call-To-Action is perhaps the most important part of your business bio. You can divide them into the landing page, the homepage, the social shopping page, and so on. While writing CTAs, keep your marketing strategy into consideration.
Directing your users to the custom landing pages is highly recommended.
Follow the Hashtag Trend in Your Bio
Instagram has introduced the hashtag trend in the world of social media. In the search section, upon searching a particular trending hashtag, you can find all the relevant posts with that particular hashtag. This has opened up new possibilities for digital marketers.
Upon incorporating a linked hashtag to your bio, you can direct users and followers to specific campaigns. They will be able to access them without having to search for them.
Hashtags do much more than leveraging user-generated content. You can use them to create communities with people of similar tastes and goals. Just make sure you use the right hashtags to attract the audience to connect with your brand.
Keep It Crisp and Concise
You have a maximum of 150 characters for your Instagram bio. Make the best use of this character limit. Come up with an effective CTA to fit within these characters. You also have room to indicate key company features and contact info.
Add Important Company Info
Since you have a brief space, add the essential business info clearly and accurately. This includes the physical location of your company, email address, phone numbers, and an official website link.
Show Personality with Emojis
Instagram is all about tempting visual effects. Emojis can work wonders when it comes to creating impressive visual effects. Instead of using plain, monotonous text, sauce up your business personality by adding emojis. However, this emoji placement has to be strategic.
Use emojis only to reiterate the essential and relevant info. Remember, using emojis isn’t mandatory. Consider your niche and audience and if emojis don’t add value to your business bio, don’t use them. Some universally acceptable emojis are relevant to most businesses. One instance is the earth emoji, representing worldwide shipping.
Showcase New Promotions and Offers
Is your business/brand having a sale, a limited time offer, or a promotional discount on a certain product line or service? Is there a new business event coming up? The interesting and useful thing about your bio is that you can change it whenever you want.
Therefore, you can utilize your business bio to advertise your ongoing offers, promotions, upcoming events, and discounts. Mentioning a link to reach discounted products, services, or an upcoming webinar is also convenient for your users.
All the hacks we shared are relevant to all sorts of businesses. Whether you are running a marketing recruitment agency, an automobile business, or a skincare line, these tips will help you ensure more engagement for your business.