Building a good marketing strategy is very difficult. Yes, modern technology gives us many different ways to communicate. That doesn’t automatically translate into being able to use them. Marketing still takes time to set up and maintain. Read on for some tips on how.
Learn who uses what.
This is a particularly good tip if you use social media for your marketing. Different age groups use different types of social media. For the best marketing results, you should find out what age group uses your goods and services, and then work with that. Social media is already used by many organizations as a means to talk directly to their customers. Just think how much more effective your marketing could be if you could do the same. There would be a noticeable difference. So try and find out who uses what format, and get marketing.
Respond to Criticism
Make sure to respond to any criticism you get. Ignoring criticism is the fastest way to ensure that people go elsewhere for their needs. This is not direct marketing, but you can spin it into marketing. Say that you notice a whole spate of comments on one particular issue. You can then get in touch with the commenters directly, fix the issue, and use it in your next campaign. Centre your marketing around the fixed problems. This will make you popular as someone who actually cares about your customers and what they want.
Engage With People
You shouldn’t wait for complaints to engage with your customers. Try some direct marketing for your business, and see what happens. Direct marketing is when you do not rely on a third party to distribute your marketing for you. It is therefore ideal for the next stage of a marketing campaign. Facebook now has business pages which are specifically set up for this. All social media can be used for direct marketing, if you know how to handle it. Try and think of ways that you could use social media as a way to engage with people.
Try Something Different
Why not try something different in your marketing? A new and improved marketing campaign could be just what you need to put yourself out there. A new audience is just what you might need to boost your reviews! Think about what you haven’t done before. Take a look to see what your competitors are doing. Then you will be well placed to properly plan and execute your own new campaign. This can also be good for any existing customers too. They will be able to see that you are trying something new. It could be enough to keep them coming back to you.
Get Outside Help
You can always get outside help to improve your reviews and reputation. Trust Analytica is one site which specialises in this type of work. Someone who specialises in reputation management will be able to take a look at your company and see what you need to do. Sometimes that is all you need to get you back on the path of good reviews. If not, a reputation management site can also work with you to start making the necessary changes that you will need to make. This can range from simple changes to bigger ones – whatever you need.