3 Critical Factors that can Ruin the Ranking of your Web Portal


If you want to make sure that your company comes on top of the Google rankings, there are many things that you can relate to it. One of them is of course SEO and ranking through organic searches. While for website owners, it may be an alien thing, there are many factors for which the developers of the website need to keep a close eye on this factor.

In this blog now, the top three factors will be discussed now which are all about improving the performance of a new or highly revamped website. These will also make the task of a person doing the SEO of the website much easier.

#1 Mobile Friendly Portal

If your web portal or website is not mobile friendly, then you just can’t make sure that it can become a top-ranked website. According to the latest research done by comScore, the number of people who are using handheld devices has already taken over the number of desktop users. So this is quite an obvious part of SEO; you need to take into account this or else your website will be doomed right from the start.

Using a subdomain like m.shopnow.com is so backward that now even Google doesn’t see this is a good way to make your website compatible with mobile browsing. Your site needs to be responsive as Google can penalize your website if no proper tagging is done of both the versions of your website. So making a website that can offer both desktop and mobile users similar browsing experience is the way to go.

#2 Speed up your Pages

You need to speed up your pages in order to make sure that they possess a top speed and hence are loaded on any device in a matter of a few seconds. In fact, anything over 6-8 seconds and chances is that your visitor will leave your website for good. It is like a lifeline for making to the top of Google ranking algorithm. There are many ways in which it can be a bad aspect for a developer not to delve into this and leave it behind.

The use of inline styles, configuring the server to enable compression and aptly using CSS are just some of the aspects that a developer needs to apply for making a website fare well on the Google search engine and work just fine on any platform.

#3 Managing Redirects

It is quite a common practice concerning the site management. The new location of pages needs to be addressed if the previous pages are deleted or domains have been changed for any reason. That’s where the expertise of the developer comes into play as using redirects like 302, 404 and other redirects should be done according to the guidelines provided by the SEO. After all, if any aspect of the SEO is not up to the mark, it will directly affect the ranking of the pages in case any error is diagnosed when the website goes live.

There are scenarios where multiple redirects are needed and that’s where the SEO person must work in conjunction with the developer so that nothing goes wrong. After all, there is no point of making a website live if it is full of glaring errors. Redirecting is a serious issue that needs to be addressed by the developer so that there are no errors in the website and its layout is done perfectly.

Final Word

You may think that I have just mentioned only 3 aspects here which are quite common as I am sure most of you have already heard about it or know them in detail. That’s exactly my point. As they are quite common, any discrepancy in it can be lethal for the website’s ranking. So you need to hire the best SEO Company in this concern so that all your developer’s hard work doesn’t go in vain.

If you want to add something to this blog or have some suggestions/feedback, you are more than welcome. Please use the comments section below in this concern.

Guest post by

Irfan Ak is a digital marketing manager in Branex design agency & a guest blogger on various websites. He is also the digital strategist of Taskque, a free task management software. He has worked with various other brands and also created value for them.

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