Conquering Google: Infographics as a Link Building Strategy

Building infographics is a useful way to attract companies that want to link to your work. The trick to getting the best backlinks is to design infographics with useful and novel information. You’ll want your infographic to impress readers, so you’ve got to put effort and creativity into designing it. 

Once you’ve developed your methods for infographics, link building services will come to you. Follow these steps to craft infographics that impress Google and companies that choose to link to your site. 

Choose a trending topic

Before you begin crafting your infographic, research topics that will drive traffic to your site. When you research topics, investigate the websites that can help you rank on Google. The websites shouldn’t be competitors but should have products or services that complement your business. 

Consider what they might want to help enhance their search engine results rankings and go from there. If you are focusing on electric vehicles, you might want to craft an infographic about the benefits of installing a home charging station. 

Collect interesting data

Infographics use color, icons, and data to share useful information. You’ll need to build charts and graphs with the information you find, so you’ll need to look around for percentages, trends, and other numerical data. The worst thing you can do is make up the data, so check with reliable sources for the latest information on your selected topic. For example, if you are writing about the benefits of electric cars, look for the latest information about installing charging stations at home. 

Include trending keywords

Finding information for an infographic also includes keyword research. Infographics can rank on Google search engine results pages, so you’ll need to include the keywords in the meta information and title. Use the keywords sparingly in the infographic’s title and one or two captions or bullet lists. Consider long tail keywords and variations on them. Don’t forget to look at the keywords the other websites might value, then include those on your infographic. 

Build the infographic yourself or hire a freelance expert

Eventually, you’ll have to build the infographic. This is a time-consuming and complicated process that can be challenging even for people who consider themselves handy with online tools. If you’ve never built an infographic, you can always hire a freelancer who is an expert at the task. You can spend your time doing other things for your business rather than dedicating hours to the creative endeavor. 

Reach out to businesses

The most important part is sharing your infographic with other businesses. Before you start, build a spreadsheet with the websites that could link to your infographic. You can create a thumbnail of the infographic so they can see what you’ve created and determine if the infographic can help them. 

Write a friendly letter sharing your thoughts about the infographic and how it could help their business. Encourage them to contact you to get the embed code, don’t give it away before they reply. Don’t expect many responses, but if you get some, you could be creating strong business relationships. 

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