Bill’s on his desktop computer at six in the morning. Susan goes to work while browsing for newsletters in her phone. James checks his emails every night before he goes to bed.
With constant device transfers happening multiple times in one day, it’s as if every marketer is playing their own version of a guessing game. Customer journeys are so complex and so unpredictable nowadays, that we never actually know where and when each customer shifts from one device to the next. Read More