6 Smart Tips to Establishing a Startup


Nothing is more liberating than having one’s own business. The emergence of e-commerce has changed the face of commerce. This has made people confident and interested to startup something on their own.

But where do one actually start a business from?

There are undoubtedly many roads to establishing a startup, but the basic foundation level rules remain the same.

Here are some tips that can help launch a startup in a smart manner.

1. Analyse the Market

It is good to know what kind of business one exactly wants to have, but more important than that is to know if there is an available audience in the market.

Before taking the plunge, analyse the market.

  • Are there buyers for the products and services offered in the market?
  • Where is the target audience concentrated?

Questions like these and many more needs to be answered before one finalises on a startup’s business structure. This analysis should preferably be done with the advice of business experts. This will help budding entrepreneurs to start a business on the right foot.

2. Sort out Finances

Finances of course play an important part in setting up a business.

A decision to start a business should always be followed by a calculation of finances involved.

  • How much would a startup need to put in?
  • Does the start-up have the required funds?
  • Who can provide a loan?, and most importantly,
  • Will the business be relevant for a long term basis and bring in more returns than what is invested?

3. Register the Business

The first step to actually establishing a business is to make it legal.

It is important that a startup register itself ­before it starts to work on the details.

It is advisable that one takes proper legal advice and follows appropriate instructions. This is the most important area of a business venture and nothing can be worse than a wrong move here.

  • What are the licenses and permits needed?
  • What are the city, county or state regulations applicable?
  • Is insurance needed? If yes, what is the best package?
  • What is the type of business formation a start-up would be interested in? Is it Sole Proprietorship, Partnership, a corporation or an LLC?
  • Is the business name available or is there a chance of receiving a legal notice for copyrights violation?

Asking questions such as these will keep a startup safe, while it tentatively takes its first step in the shrewd world of business.­

4. Set up a Business Plan

It is important for startups to have concrete business plans. A business plan is of utmost importance to those who are looking for funding from outside sources. However, even if a startup is not relying on anyone for funds it is important to have a business plan.

A business with a concrete plan helps clients to understand the company better. It also helps the company to keep a track of what is going right and what has gone wrong.

In either case, a business plan is of utmost importance for a startup because it is something that can be used as a pitch. Be it investors, banks or potential partners, the right pitch for a business is what defines the seriousness of a company.

5. Find a Location

Whether one is thinking of an e-commerce business or planning a store; ‘good location’ is important. It is a well-known fact that location plays an important role in making or breaking a business.

Before finalising on a location analyse the following:

  • Is the location ‘decided on’ affordable for the business?
  • Is it near the target audience?
  • Is the location convenient for buyers to commute?
  • What are the local, city and state regulations that apply?

6. Marketing

Marketing is the first step to acquainting a company to the big wide business world.

After the initial steps of ‘setting up a startup’ has been completed; one should create a buzz in the market.

The initial marketing of a company needs to be done in such a way that it makes people look up and take notice. There are many marketing strategies that one can make use of. Depending on funds there are also pocket friendly or expensive strategies.

Before going to market a business it is important to find out which strategy best suits the business. Hiring a marketing team to handle a company’s interest would help it to launch itself wisely in the market.

The convenience of having a startup is an idea worth warming up to; but it is an idea that involves a whole lot of hard work. The right moves along with planned strategies make the initial struggle almost a piece of cake. Follow these tips and get going with the launch of a successful startup.

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