Shopify is a phenomenon that has allowed many people to make money online with some even being able to turn it into a legitimate full-time income. However, for ever success there seems to be another failure. Why is that? The simple truth of the matter is that people get into Shopify without having any idea how sales and marketing works. This simple mistake leads to a boatload of other mistakes which drag them down, and ultimately run them out of business. Let’s explore these mistakes, and how to avoid them, so that you can make your Shopify business a success!
Not Incorporating Email Marketing
It’s much more cost effective to market and sell to people who have already purchased from you, than it is to try and get new customers. That’s a fact, and it applies to Shopify as well as any other business. This means that anyone not using email marketing as a part of their Shopify strategy is needlessly handicapping their income.
Working email marketing into a Shopify business model is easy. Simply get your customer’s email addresses when they purchase something, then put them on your mailing list. Be sure to follow all the rules and regulations of doing so, such as notifying them that they’re on the list, requesting that they disable their spam filter for your messages, and telling them that they can unsubscribe at any time. Once that’s done, you’re free to market to them as much as you want via email.
Not Getting The Right Kind of Traffic
Every website needs traffic, that’s a given, but when you’re running a business you need the right kind of traffic: targeted traffic. There are people searching online everyday for the exact items you’re selling in your Shopify store, but if they don’t know your store even exists, then what good is it? This is where marketing strategies such as SEO, running Ads, and even social media marketing come in. Get the word out about your store to the people who want to buy what you’re selling, and you’re on easy street. But only if your site is optimized for sales.
Optimizing Your Shopify Store
Shopify is a great platform, but even it can’t work miracles. You’re going to have to make the extra effort that it takes to optimize your store for sales, or all the targeted traffic in the world won’t do you any good.
The first thing you want to do is make sure your graphics design and lay out are attractive, and displays well on mobile. Your navigation needs to be intuitive, and easy to use as well. And of course, the text needs to be written by someone who understands how to write sales material.
There are also a lot of other little things you can do to help optimize your site, such as having a “Read More” button or text link that visitors can click on to get more information on your products. Little things like this can make or break your efforts to make money with Shopify.
Do More With Shopify
Shopify is a great platform, but you have to do your part if you want to make the most of it. Don’t just throw together a store and hope everything works out. Take the time to avoid the mistakes that have caused others to fail and you’ll success.