Instagram hashtags are everywhere, but does your company know how to make the most of them? Hashtags may not seem to be a high priority on the surface, but they are also one of the most critical aspects of Instagram promotion.
When you first start using hashtags on Instagram, you’ll probably have a lot of questions: Are you aware of the hashtags that are bringing people to your page? What are the most widely used tags in your field? On an average Instagram message, how many hashtags do you use? Without a thorough understanding of how Instagram hashtags function, they can easily become #overkill.
Thankfully, we’re here to assist you. This guide will teach you everything you need to know about using hashtags to expand your Instagram following. Instead of slapping hundreds of hashtags on a post and hoping for the best, you need an Instagram hashtag plan. Some companies have it better on Instagram than others, and others will need to be a bit more adventurous.
What’s the point of using Instagram hashtags in the first place?
That’s an excellent topic!
If you’re brand new to Instagram, you may not understand what hashtags are or why they’re so popular. However, there’s a reason why most companies use tags in their posts or make their own. Here are a few compelling reasons why hashtags merit your full attention.
Hashtags make it simpler for folks to find your content.
In a nutshell, hashtags are what enable people to find your Instagram material.
Consider how much time and effort goes into each Instagram post. You don’t want all of your hard work to go to waste, from capturing the ideal picture to crafting a clever caption. Here’s where hashtags come in handy. Users can find content by scanning hashtags or tapping through similar posts for a specific tag on their own. Here’s an illustration of how hashtags may lead to a plethora of useful information.
Hashtags encourage audience interactions
Consider this: recent Instagram statistics show that posts with at least one hashtag receive more engagement than those without. Hashtags engage followers, pure and simple. That’s why, in order to facilitate customer engagement, several companies endorse their own branded hashtags.
As a result, fans and influencers are encouraged to engage with advertised hashtags on a regular basis in order to be featured in the future.
What is the best way to use hashtags on Instagram?
Now that we’ve established why hashtags are important, it’s time to discuss developing a publishing strategy. To put it another way, which hashtags are appropriate for your company’s posts? There is no one-size-fits-all solution, but here are some suggestions to get you started.
Hashtags for the community and the industry
The best hashtags are those that communicate with the customers in their own language. Simply put, these are tags that are common enough to be used but not so popular that your posts would get lost in the shuffle. There are numerous beauty-related hashtags, such as #unicornhair or #mermaidhair, that target a more specific audience than #beauty.
Similarly, a fitness brand that caters primarily to women may benefit from using hashtags like #femalefitnessvs. #fitness on its own.
On Instagram, how many hashtags do you use?
You can use up to 30 hashtags in a single Instagram post. That isn’t to say you can do it every time. In the same way, that keyword stuffing in web content can look spammy, using so many hashtags can.
So, what constitutes “optimal”? According to a study, the best-performing posts tend to follow the “less is more” law. Typically, we see brands of two to five elements, give or take. This gives brands some leeway depending on their captions and the words they’re attempting to target.
Match your hashtags to the right photo
When you’re using hashtags that are commonly used, the picture that goes with your Instagram caption needs to stand out.
The hashtags you use should be important to the picture you’re sharing, as we discussed earlier. This may seem self-evident, but it’s worth repeating. Remember that while using hashtags in your captions will help users find your content, the picture is what will draw them in.
Use a variety of hashtags in your content.
It’s tempting to use the same hashtags in every post once you’ve discovered popular hashtags that people connect with. However, you’ll need to add some more variety in the future.
If you’ve been using the same hashtags for months, it’s possible that people have already seen and dismissed your content. You can increase your chances of reaching new people by adding a little variety. That is why it is critical to research and determine which hashtags are most efficient.
Find out who the competitor is for your hashtag.
You might be tempted to simply use the most common hashtag for your industry. Take the time to play around with tags that aren’t used as much. The advantage of this strategy is that hashtags that aren’t used as much are less competitive.
You’ll be well on your way to expanding your Instagram following if you use the tips and strategies you’ve learned here.