The new year is rolling close around the corner. With a new year comes new potential customers, new clients, and a whole lot of new competition. So many people decide that their New Years’ resolution is going to be starting a website. And in most cases they do it with the newest and flashiest web designs.
But how do you stand up for your website and products in the growing market? Well, you could get flashier and fight fire with fire. Or, you could take a moment to decide what you’re really doing this for. Read on if you’re looking for a bit of inspiration to keep your personal touch while stepping up your game.
1. Look Over Your Old Site – With Help
You don’t have to scrap everything. It might seem more manageable if you look at what you already have and what you can actually keep. Starting from scratch is really stressful and takes a lot of time/effort. While this is good in some cases, most websites don’t need full scale revamps.
If you’re looking for an edge, it might be best to hire a professional. There are a lot of companies that specialize in helping your site beat its competition for Google rankings and design. You never know if someone can help you unless you see what they’re all about.
2. Streamline, Condense, and Summarize
Even if you don’t want a third-party looking at your website, you can learn a lot from a consultation. One of the things that puts certain websites above others is more streamlined it is. If it is more streamlined it is more likely to be user friendly. This is the most important aspect when it comes to selling your product.
More and more websites are going for the minimalist approach as the New Year comes closer. It’s simple, straight to the point, and makes it easy for your customers to get what they need.
3. Put Your Focus on the Products/Services
This ties into the second point. Focus on your products at the forefront. If you are focusing on flashy photos or videos and complicated website aspects, it could distract your readers/customers. You don’t want people clicking on your website only to be confused by all the flashy aspects.
If there’s too much going on with your site, people might even forget why they clicked your link in the first place. That’s a huge let down and a loss of a potential reader or client. Always make sure that your website is centered around what you are trying to sell or have people read. It’s just like cleaning out your house before New Year: get rid of all the unnecessary junk.
4. What Makes Your Company Different?
This doesn’t just relate to website design, but it is helpful. What makes your company special? Maybe you run an online boutique? There are a lot of those. But, what if you focus on selling gently-used clothes specifically from the 1950s in America? That makes you different.
You need to structure your website to highlight the difference between you and your competition. Make it so that readers feel your uniqueness through a simple structure.
New Year, New Website, Same Amazing Content
Remember, it’s not able changing everything, especially not the content or products. If you are confident about that, keep it. Just make sure that the design aesthetic of your website matches what you are trying to accomplish. Most importantly, keep your mission and clientele/readers in mind when doing the website design.