There’s no denying that a logo is the face of a business organization or company. While a logo might be the visual representative and branding tool, refreshing your logo helps in captivating your audience’s attention. In fact, many huge companies like Google, Apple and Pepsi etc. updated their logo design in order to keep up with the latest design developments.
A well-designed logo is easy to update and alter. The chief reason behind every logo design trend is to increase user engagement with the brand through as many digital mediums as possible. With the rapidly increasing number of business and digital customers and consumers, the engagement rate of businesses is also increasing– this ultimately demands newer, better and more innovative design trends.
At its core, a logo is supposed to be an emblematic artwork that represents a company or a business organization visually. However, if you put aside all the fancy design elements, typographic styles and appealing fonts, a logo must fulfill these requirements:
- It should encapsulate your brand message and vision succinctly.
- It should provide instant recognition to your brand or company.
- It should be flexible enough to adapt to new changes.
- It should be timeless.
New design trends and styles might be the spices, but not the whole enchilada. To elaborate a bit more, one can rightly say that every design element and style should be chosen with these four considerations in mind. Each element should strengthen the aforementioned design requirements.
Following the latest trends just for the sake of trendiness gets in the way of fulfilling these design requirements and meeting the basic requirements. The reality is not all logos created in the same manner and through the same designing methods. A well-composed logo design is the one which boosts brand awareness exponentially while a poorly-designed logo can have drastic impacts on your brand company.
What does 2019 have in store for the logo design industry?
To put it simple words, in 2019 not only the paradigms of the logo design industry will be shifted but the entire concept of branding and marketing will experience some huge changes. Since desktop browsing was overtaken by mobile browsing, the business world and marketing worlds are now targeting their potential audience on smaller screens.
Whether you are a small or medium-sized company, a fresh startup or rebranding your existing company, your new logo design should be contemporary and relevant to the design trends. Here’s a glimpse at some of the innovative logo designs that will be the highlight of logo industry for the year 2019:
1. Shapes and patterns:
At its basic, a logo is all about symbols and patterns. Every design element must clearly communicate the business message and values. Perfectly crafted circles, logical squares and coherent triangles give a sense of order and organization to the logo design and its layout. Geometric and patterned logos are not only easy to create, but they are inexpensive too. If you are create free logos online and download it, go for geometric logos.
No matter how many trends come and go, simplicity is exceptionally à la mode this year. In simpler words, minimalistic design trends are expected to drive the traffic of the internet in 2019. These practical yet sophisticated design layouts and styles are easy to scale and quick to produce. These clean and clear designs are impressive in their austere minimalism.
The best part—they never go out of trend. Many huge business organizations and companies go for minimalistic designs since these designs are easy to streamline and redesign.
3. Reviving the 80s and 90s:
It might sound implausible, but the 80s and 90s trends are back in style. Similar to the fashion industry, the logo design industry is also repeating its history. With pastel shades of the good old 80s along with the bold colors of the 90s and a contemporary twist, 2019 is going to be filled with acute nostalgia and reminiscences.
However, this design trend is not about copying what worked in the 80s or 90s, but it’s all about refining those designs and styles to give them timely relevance.
4. Flattening it down:
Flat designs were trendy in the early 2010s, but with a slightly modern touch, these designs are back in the logo industry. In 2019, we are going to see a lot of slightly-lifted-off-page logos; these logos give a 3D feel to your logo.
Proper use of aesthetic gradients and shadow effects combined with clever angling techniques, this logo design trend gives a modern and quick-to-adapt feel to your brand. The chief reason behind such increased hype of this logo design trend is that these logos look strong and eye-catchy on screens and smart devices.
5. Cut typography:
Logo designing and typography go hand-in-hand. The font size, type and style you choose has a great impact on your company and brand’s reputation and name. Typography is not all about how the textual part of your logo design is showcased; rather it adds a personality to your logo. It sets the overall tone and tenor of your business message and values.
2019 is all about embracing the change and evolving with time, and typographic techniques and styles are no exception to it. This year brands and companies are emboldening their brands by literally cutting away a part of the typographic design element. It’s simple yet aesthetic and completely redefines how typefaces are used in logo designing.
Ever since Instagram redesigned its logo with exceptional use of gradients, this design trend stayed in the logo design industry. Gradients are mostly used to make a bold and clear statement, and combining it with vibrant colors only makes your logo design more responsive. Blending different colors and shades, designers are able to choose from a plethora of colors.
7. Good old vintage:
This trend has been in the logo design industry for years and is still going strong. The main reason for such great reverence of this trend is that it creates a nostalgic effect and helps the audience in connecting with the memories. It adds a sense of royalty and trust and excels in capturing the attention of the audience.
8. Illusory is in vogue:
One the tried and tested ways of creating a highly interactive and eye-catchy logo is to create illusions. The perfect amalgamation of 2D and 3D technique and lines make this logo design more memorable and recognizable. Adding a shading effect and twisted and bent visual elements increases the visual appeal of the overall logo design.
9. Hand-written and drawn logos:
These bold and highly customized logo design includes the use of vibrant yet simple colors and hand-drawn elements. This design trend adds to the authenticity of the company or brand. The subtle use of artistic elements and vintage touch make these logos impactful and instantly recognizable.