We are living in an exciting time. Some people love to work 9-5 jobs, and others prefer to run a business of their own. Whether it is a job or a startup, the goal of the business owner is to generate sales and stand out from the competitors.
There is a nail-biting competition out there even for eCommerce stores. It’s getting difficult to find a USP and stick to it. Now, a business owner must think ahead of time and compete with more than one USP parameter.
To begin with, an eCommerce website design is something that can efficiently be designed, redesigned and monitored. A well-designed eCommerce website can put you forward out there away from the crowd. People will not just love to try something different if they think that a product/service is worth sharing; they often share it with their friends and family. Similarly, a bad experience might turn down some hopes, and people will share it with their friends too.
Without any further due, let’s dive into some of the tips that can help you sustain your eCommerce business for the long-haul and while doing so, make some good returns.
#1. Use Rich Photography
It is said that photos are a mirror of our souls. When a user visits a website, they expect good images. Product photos leave a substantial impact on new visitors. Don’t settle for low-quality product photos. Instead, hire a photographer and request them to click some amazing pictures for your brand.
If your startup offers a service, ask the website designer to design some custom banners with unique offers that will attract users for sure.
While we are still on the subject, it is necessary to talk about the video. Whether it is a product demonstration or behind-the-scenes video of your brand, people want to know more, learn more about your brand. If you don’t have a videographer hire one and let him do his magic. There is no need to leave any stones unturned.
There is a huge market out there who want to be impressed with a high-quality, detailed video about your product and your brand. Don’t you want to grab the attention of those people?
#2. Compelling Headlines speak a lot
The compelling title is not just for blogs. On an eCommerce website, every page has its significance. If you want the user to know what the page is all about, don’t forget to use compelling headlines.
It’s okay to use one H1 tag on a page. Make that H1 tag count. For a flower page, you can use “Handpicked Flowers for forgotten friends.” This is just an example. You can come up with your creative headlines.
Moreover, while we are still on the subject, you cannot miss the power of SEO. Ensure that the headline includes the main keyword for the page. If you cannot naturally fit the keyword, you can add it in a paragraph right below the headline.
#3. Promise Statement
Everything will boil down to just one thing: What are you offering? A New York web design agency might provide a free consultancy on what do you lack as a brand? Alternatively, a mobile app development agency might help you to pick features that are relevant to your brand.
Whatever you are good at, show it upfront in BIG BOLD letters. If a customer or a visitor comes across this page, he should understand in an instant what do you do and how serious you are about offering the best possible service.
As mentioned earlier that there are tons of brands out there who are already doing what you are doing. So, to stand out from the crowd, you must think of something different. Something unique. Something which your brand can offer for long-term.
#4. Stay Consistent
Do you know that most of the brands these days are so confused that they jumble up their marketing messages such that the end-user gets confused?
If you are a startup or an entrepreneur who is struggling to scale fast, you must stay consistent with your brand messaging across all platforms on social media and offline mediums. If you have a USP, a tagline, or a jingle, ensure that it remains the same across all mediums.
You cannot use different messages for the different medium which will result in a confused customer. In the end, they will not know what you are willing to do and how can your brand benefit them.
#5. Load fast or die soon
The 8 seconds attention span of a user might be a myth, but surely the visitors on your website won’t wait for long for the website to load. If the site doesn’t load fast, it will frustrate the customer, and they will move to your competitors.
Whether the user is using a mobile or a desktop to check your website, it should load fast regardless of the medium.
Every visitor will expect that the website will load, and they will order immediately. Imagine if there is a customer who is in a hurry and they have 5 mins to place an order on your website. Will they be able to place an order, or this time will be wasted in opening your website?
To conclude it all
You don’t want to lose customers whether they are passing by or they wish to place an order on your website. The goal of your eCommerce store should be to grab the attention of the user and make them comfortable enough so that they will buy from you, even if it is later in the coming week or month.