Augmented reality is gaining a lot of interaction and is heard increasingly. As in technology advancement, Augmented reality is the next phase that we have achieved; AR is going to change the way the business is done and interact with the world daily like the cellphones when they were first launched. It is imperative to understand how AR can impact the way business will be done in the future to stay ahead.
Wondering what Augmented reality is? What are the smart glasses and head-mounted displays? What does the Digital trend of Augmented reality be? And how will augmented reality affect the future of online business? Don’t worry; We are going to explain to help you sort things out.
What is Augmented reality?
Augmented reality has been here since the early 1990s. The United States Air Force create a complex system that influence the early stages of the 3D technology. But augmented reality come a long way since these days, with the advancements of the last decade and the smartphone explosion behind us, the augmented reality now sits in our pockets daily.
Computer-generated helps to present objects just like real environments in many different areas, from aviation to gaming and even online business; have you tried to catch Pokemon in recent years, to fit furniture in your room from the IKEA app? That’s what AR is. It is still in development, and multiple engineers and tech companies are working to enhance the project.
The technology that helps expand our physical world, adding layers of digital information onto it, is called Augmented reality. It will not create the whole artificial environments to replace real with the virtual one just like VR does; AR appears in the real direct view of an existing environment and adds text, Videos, Sounds, and even computer-generated graphics to it.
What impact does Augmented reality have on business in the future?
Augmented reality allows detailed advertisements due to its higher resolution. That is why it is recognized as an innovative and creative way to connect with the general audience and customers. Thanks to Pokemon Go. As 2016 was the year, the world started paying attention to augmented reality. Various advertising companies will take advantage of the multiple possibilities in Augmented reality to improve the way they communicate with customers, just as AR allows to create three-dimensional thinking where users see ads in front of them and around them. A good example of AR is IKEA’s AR app, which allows it’s users to View-in-a room Augmented Reality. To see how specific furniture looked inside the room and permits to resize the furniture to see precisely how it would look in real life.
Some businesses that get impact on business in the future are discussed below:
- Online Shopping & Product Display
The most significant impact in business is going to be seen in E-commerce. Because people are going to try things out in the comfort of their own home, and that’s going to remove many of the barriers and friction to purchasing online. On top of that, eCommerce Retailers will be able to get more insight into their customer’s shopping habits. For instance, an online fashion store is going to be able to see what products are being tried on, how long they’re tried on for, and whether they have been shared across social media or not. This information can then be used to improve the performance of the entire online store.AR is going to be the future of eCommerce, and if you’re not using it, you’ll be left behind.
- Augmented reality Apps
we have several apps around us integrated with AR capabilities. As, the latest technological advancements are directly bringing innovation to applications for interactive experiences, how augmented reality can stand behind? For example, the furniture giant, IKEA, made an app using the AR technology, and it announced Ikea place.
The app allows users to virtually place furniture in their rooms and sees how it will match up with existing decoration. For having a view in the room for what it will look like after having the desired furniture
IKEA Place make easier to make buying decisions in your place, to get inspired, and to try many different products, styles, and colors in real-life settings with a swipe of your finger.
A customer will be able to take a tour of an apartment even before its built or experience hotel rooms and locations before making a booking. In the future, purchasing property or also selecting your next holiday destination can be done based on virtual tours.