With the spurt of popularity in videos, the thought of making money with the help of videos may have crossed your mind and after seeing many brands and individuals successfully doing so you may have thought about it seriously.
This can definitely be done, if you’re willing to put in the required effort. But how does one make and sell videos, well video selling has become very popular all thanks to YouTube, which is one of the largest search engines in the world, it boasts over a million users on a monthly basis and these viewers consume more than 6 billion hours worth of video content every month. Isn’t that great?
But just uploading videos on YouTube will not help you make money.
Individuals and brands use YouTube as means to promote their videos and then convert their viewers into paying customers.
You can definitely use YouTube to make money but bear in mind that if you want to do that you need to have at least 10,000 lifetime views on your YouTube channel to make money and that is a pretty huge number.
But don’t worry there are several ways to increase traffic on your channel and several other methods through which you can make money.
It is a widespread misconception that you just have to upload videos on YouTube on a constant basis to make money or gain audience attention, but that there is a lot more work involved.
The video content you upload should have value to it, that means your viewers need to find your video content helpful in one way or the other and entertaining as well, you need to make sure you optimize your video content so people actually find your video and view it, without optimizing your video you cannot expect a lot of audience attention on it, it just as simple as that.
In one way it is similar to optimizing your blog posts, where you use keywords and other SEO strategies to rank higher in the search engines.
Here Are Some Great Tips To Help You Out
As mentioned above, if you want to make sure you monetize your videos, there are a lot of things you have to keep in mind when you’re making and uploading your video content.
Here are some tips that will guide you in your endeavour.
Planning Your Video Content
When you start thinking about making video content, you have to dive a little deeper in the thought processes behind the making of content.
You just cannot start making a video, you need first find your niche, you need to think about who your target audience will be and what kind of emotion you want them to feel when they view your video.
When you take these points into consideration you will get a better understanding of the kind of video you want to make.
One important thing to do when planning your video content is to have a look at other successful YouTube channels that put out videos similar to ones you wish to upload and share, this will help you understand the audience better.
You should pay very close attention to videos and channels that gain more views and subscribers and take pointers from their videos and channels. You should understand what gets the audience involved in the video, this way you too can create great compelling video content.
Include Call To Action Buttons
This is pretty obvious if you have an online store or blog that you want your viewers to view as well.
Remember the call to action button in YouTube comes in the form of YouTube cards and End Screens, they are basically the replacement of YouTube Annotations. YouTube replaced annotation with end screen and cards because annotations weren’t compatible with mobile phones and more than 70% of the views came from mobile phones unlike cards and end screens which work seamlessly on mobile phones.
A lot of people use the “video for sale” concept with the help of these call to action buttons, for example, a lot creators make educational videos and post little snippets of it on YouTube for their viewers to see and if it appeals to their viewers. They can purchase the whole course by clicking on the call to action button which takes them to the respective blogs from where the video course can be purchased. This is an innovative way of monetizing video content and also requires a great deal of work.
Use Keywords And Hashtags
Just like blog SEO strategies, you should research keywords that people use and then add those words or phrases to your title or video description. A great way to start would be to assume the words people use to search for videos and type in the YouTube search bar, if the videos of your competitors or the channels that post similar content to yours show up, then it means you’re on the correct path.
You can also use online websites which helps you to research keywords.
When you use hashtags remember to use both general and branded hashtags. The generic or general hashtags are hashtags used by almost everyone, but branded hashtags will help your videos be more discoverable that is because branded hashtags are primarily pertinent to the brand or the individual using it.
Make sure you add the hashtags in the video description.
Of course, this is just the tip of the iceberg but make no mistake, if you follow all that is mentioned in this article you can start gaining a lot of audience attention in no time.