If I can name only one tool I find useful and can’t live without as a content marketer, it would definitely be Google Analytics.
For so long, Google Analytics has been my best friend. It tells me which blog posts are getting a lot of traffic, how long people are actually reading and staying on the site, what sites are we getting traffic from, how many are returning visitors, how many are regular visitors, and so on.
When it comes to content marketing, it’s really important to keep an eye on analytics because you’ll learn a lot and see what things to improve on to get better results next time.
Michelle Linn, Vice President of Content at the Content Marketing Institute, actually shared the 4 Google Analytics Reports content marketers should use and that would be:
- Navigation Summary
- Traffic from organic search
But I’m getting ahead of myself here. If you’re a novice content marketer and want to learn more about Google Analytics, you’re in for a treat because…
Orbit Media Studios and Visme created this handy infographic you can use as a guide on Google Analytics specifically for content marketers. They provided here all the basics you need to know.