Today, more than ever, the speed at which things get done matters a lot to the consumer. It makes the difference between a successful brand and that which is not, more so on the online space. The speed at which a website takes to open can be the difference between appearing on position #1 of Google’s SERP, and being on the second or third pages.
Since page speed matters that much, is there a way to get your website to load faster than it is? If you are wary about the amount of time your site takes to open, these five techniques should help you resolve that.
If you are keen on your rank tracking tool, you will notice that visualization contributes a lot in attracting traffic to your web pages. Since visualization is a critical issue in matters of SEO, you cannot do without images. However, the more images you use on your website, the slower your web pages will load. Technically, you can still use images and have a fast loading website.
To optimize them, ensure you minimize the sizes of the images you upload. Since quality is still of the essence, be careful not to mess up the pixels of the images or make them too small. The most important bit is to ensure that you are uploading images that are the same sizes as they will be displayed on your site. For example, an image of 1200 x 1200 pixels displaying at 120 x 120 will need to load more than ten times the usual load time.
While at it, keep your images in the right formats, that is, PNG for graphics and JPEG for photographs.
Use a Simple Website Design
Did you know that the design of your site can impact the speed? Well, it does. A complex website has a lot of features that require time to load and serve functionality. If your website is a busy one, it might take even longer to respond to the thousands of queries being requested by customers.
Redirects can be beneficial, but they also have a disadvantage to them. Every time a visitor has to be redirected to another page, it means that the visitor faces additional time waiting for the HTTP request-response cycle to complete. Technically, this could mean a few more seconds, added to the initial ones of opening your website. With such, you are inviting a lot of bounce rates on your platform. Instead, cut down on the unnecessary redirects, and this will look great on your page speed analytics.
Take your time to audit your website for any issues that might be slowing down your load time, for the sake of user experience and high Google rankings.