CTR refers to the click-through rate. It is a ratio of the number of clicks that your link receives and the number of times your link is shown in the organic search results. Having a high organic click-through rate is crucial for SEO. If you have been overlooking the importance of organic CTR so far, it’s high time to optimize your contents (title and meta description) for it.
Considering this fact, we have listed five simple yet useful tips for improving organic CTR:
#1 Work on your title
Keep your title attractive and straightforward. This is the portion that is most prominent in the search results. The title is the text you have in your title tag in the source code.
Many often confuse the title with the heading as they are in most cases the same text. But they are two entirely different things. Generally, the H1 tag contains the heading of a page, and the title tag includes the title. The heading and title can be completely different. But the best practice is to keep them similar if not the same.
From the experiments and observation, we have come to see generally the shorter, more straightforward titles are the best. You can add some keywords to your title so that it works well but neither overstuff it with keywords nor make it too long. Here is an example of a simple, short, and good title for the web design service page of a Melbourne based company:
Avoid clumsiness and inappropriate use of caps. All caps title is not a good idea. It will grab attention for the wrong reasons only. You may also add numbers and negative superlatives to rank better.
#2 Write proper meta descriptions
Meta descriptions are pretty useful in increasing your CTR. Visitors want to get some information from your link. The meta description should exactly say what a visitor can expect from you. Meta descriptions are limited to 160 characters only. So, try to be as accurate and useful as possible while writing the meta descriptions.
Write a persuasive, curious one using the right words. Yes, words do matter. Prompt the users to click on your link through a deadly combination of words. Try to be descriptive enough within the character limit you have.
Also, use your target keyword in a tasteful way in the meta description. The keyword should be there, but it should never appear to be out of context.
#3 Be relevant to your page content
Your title and meta description should be entirely relevant to your page content. Google can identify if your meta description is not representing your page. If you write your meta description and title just to attract clicks, you may get a few initial visitors, but soon your page will lose its SERP position for deceiving the users.
#4 Implement structured data
Try using structured data to help SEO. Try searching “best movies 2018” or “best songs 2018” – You will have the google-determined result on your screen. You can click on any of them and have necessary data on them like a short overview of movies, budget, directors, artists, lyrics, album name, genre, etc.
Search for reviews, and you get an organized list of reviews too. So, having structured data increases the chances of better CTR.
#5 Use descriptive URLs
URLs appear on the SERP right below the title. Make your URLs short and simple. You can use long-tail keywords in the URL. URLs should exactly say what your content is about. URLs may also help correctly categorize and subcategorize blog posts or web pages. But you may also choose not to use any subfolders in your URL.
Use appropriate punctuations in URLs. Use hyphens instead of underscores or spaces. Here’s the example of a proper URL –
It’s taken from the WebAlive blog, and the article is on “A Complete Guide to SEO Friendly URLs.” The URL has a portion “seo-friendly-urls” right after the top-level domain. This portion clearly says what it contains and is short in length too. Hyphens have separated the words here. So, consider constructing proper URLs like this for better results.
Organic CTR can help you reach your customers without having you to spend a penny. Implementing these tips to have better organic CTR may consume some time, but you will bear the fruits once you have done it properly. We have listed the five most effective ways to improve your organic CTR. You can try others as well if you wish to.