Voice Search Giving a Makeover to Digital Marketing

Voice search has developed immense popularity in providing relevant information to the people for a search. Artificial Intelligence is the next big thing and it has gotten better and smarter. Voice assistants like Alexa, Siri, and Google are household names today as a lot of people like the method of its working. The increasing popularity of voice search has put the marketers on the verge of considering the digital marketing strategies in the years to come. A survey says that 50% of the searches will be voice searches by 2020. That is why Local Dudes Marketing are bracing themselves to introduce voice search as their new marketing strategy to promote clients.

According to experts at Local Dudes Marketing, to make your content optimized for voice search you need to follow these few steps:

Make your content mobile friendly

Mobile phones are primarily used for voice search so it is of paramount importance that your website is mobile friendly. To optimize for voice search, invest your time and resources in cleaning up any issues you have now. To create a mobile-friendly content and layout one must keep in mind to use plenty of white space, write in short paragraphs, use subheadings, bullet points and numbered lists and be concise.

The featured snippet is the key

When Google is asked a question it directly takes an answer from a website and curates it directly on the top page of one of the SERPs. This is referred to as the featured snippet or answer box.  If Google voice search answers your question directly it will do so with the information from the box.

Structured data

A large number of voice searches are usually local with people asking for directions, phone numbers, nearest shops, the hour business is open, etc. with the help of a structured data you can highlight this kind of information on your website.

FAQ Page

It’s always best when the voice snippet answer received is short and to the point. This can be done with FAQ pages. While constructing a page keep in mind the most important questions that people are asking about your business and then build an informational page to answer those questions. It is very helpful while people are searching for information through voice search.

Optimize For Local

Voice search is basically a local search tool so optimizing it would help the customers to locate you. This can be done simply done by putting your location and contact information on the header and footer of the web pages. Sometimes Google uses location services to determine the user’s location and for this reason, it is important that you take the ownership of your Google My Business listing and ensure it is complete and accurate.

Final Words

Voice searches are intuitive and very simple to use. It has a massive potential audience with it being used at over millions of homes. Voice interactions will replace many activities that people are conducting on screens in no time. Marketers today have been rushing to figure out where their brand fits in a world populated by voice assistants and smart speakers.

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Pankaj Singh is a senior digital marketing executive having 2 years of experience in SEO, SMM, SMO, blogging, etc with a wide range of content marketing skills. He is well-qualified literate in this field.

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