Attending a trade show is one thing, but gaining profits from it depends on how well you can utilize the opportunity. After the booth vendor designs a perfect booth, you should be able to manage it well in the trade show alongside engaging your potential leads by striking meaningful conversations.
Tips on How to Maximize Your Experience
Every person attends trade show exhibits with specific goals in mind. You, too, have to explore possible opportunities that will contribute to the success of your company.
- Use social media
Have you used a hashtag before? Well, experiment using a hashtag when attending trade show exhibits. For example, if you visit the Q expo, use a hashtag like #THEQEXPO #HAPPENINGNOW. Use a hashtag and ensure it is trending.
Typically, #THEQEXPO will be a hashtag already, but you need to customize your hashtag to go pair with #THEQEXPO and ensure it drives traffic to you. Use Twitter to run the hashtag among other social media channels.
- Promotion items
Who doesn’t love gifts? Ensure you have promotional items to gift people who visit your trade show. However, instead of placing these items outside the booth, put them inside the booth. You’ll only gift those who were interested and participated in your contest. Gather contact information from people who visit your booth or share flyers and contact information.
- Actively engage visitors
Put the friendliest employees on the front line where they will attract and encourage a conversation with visitors. Allow visitors to ask questions and carefully guide them on how to use your products.
Also, allow them to touch the display items even if they are costly. For example, if you’re displaying chandeliers, encourage the visitors to have a closer look but be there to guide them and minimize the chances of destroying the chandelier.
- Use knowledgeable staff
Sending a new employee to trade show exhibits isn’t an ideal option. Send employees who extensively know about your services and products so that they can answer all the questions asked by visitors. Also, ensure the employee is highly motivated and attentive.
For example, if the employee is unattentive and decides to sit behind the booth with a phone, he will miss potential clients. If clients find you busy with a phone, they will go to the next booth where they are encouraged to participate.
- Follow up
Suppose you got a contact card and you were asked to call. Well, you should contact the person promptly. This will show that you’re a serious business person whose goal is to grow and deliver. In fact, calling will show how serious you are about your customers and the speed at which you are delivering services.
Conclusion
A successful trade show means you’ve earned ROI, and you have gained profits. After all, that is the goal of a company. So, use all the above tips that can lead to business growth and success.
Pankaj Singh
Pankaj Singh is a senior digital marketing executive having 2 years of experience in SEO, SMM, SMO, blogging, etc with a wide range of content marketing skills. He is well-qualified literate in this field.