If you are running a small business, it is possible for you to feel that you do not need to invest in SEO. It may look like an additional expense that is not necessary.
There are so many false rumors that are circulating all around the world that SEO is dying. If you give in to these notions, you will end up losing a lot when you compare with your competitors.
It is a fact that SEO is growing in prominence and businesses that are investing in it are growing. Large companies and organizations are leveraging SEO to their benefit. But, it is not a tool that only big firms can use. It is something that even small businesses can use to benefit.
Unfortunately, not many people know what SEO is and how it can benefit them. And there are some who have wrong notions about this entire concept. Here are some details that can increase and enhance your knowledge in this subject.
What Exactly Is An SEO?
SEO, in a nutshell, is nothing but an acronym for Search Engine Optimization. Companies use this technique to boost the traffic on their website and to increase their brand visibility. Though many people think they have a good understanding of SEO, it is a fact that most people know very little about it.
It is a vast subject than how it appears on the surface. Content and keywords are only a small part of SEO. There are so many other elements that are involved in SEO. All of them fall into either one of these categories:
On-Page SEO: All the efforts that you put in to enhance an individual page to make it rank well on the search engine is called on-page SEO. Formatting, keywords, navigation, URL’s, onsite blogging, load speed, and responsive design are some elements that fall under this category.
Off-Page SEO: You can also employ certain tactics to improve your site ranking by doing things off the website. It is called off-page SEO. Social media, link building, business, and profiles also fall under this particular category.
Where To Start
Of course, it is true that SEO is quite complex. But you should not use it as an excuse to miss on certain benefits. As the phrase goes ‘it is better late than never,’ you need to, therefore, put in your time and effort to make it possible. You can do most of the SEO by spending time rather than money.
Fortunately, some companies also assist customers that do not have much time. According to Rich Lamendola of brandbliss, your small business marketing strategy needs to include building brand awareness along with trackable ROI campaigns. It is crucial for you to know that if your website is SEO-friendly, you can bring more people on to your site. SEO works a lot better than the traditional marketing techniques.
Inbound Leads that come from SEO is going to cost almost 61% lesser than the conventional outbound leads that come through cold calling. Once you know how it works, it is quite easy to take advantage of this process. Here are some proven methods or tactics that you can employ to make things work for you:
Search engines like Google are biased towards local content. The main reason why they prefer local content is because it adds more value to the users. Though the size of your business is small, you will have a significant advantage over corporations that are big, if you have the pulse of the local audience. People use long tail keywords to become better in local SEO.
Luckily, many excellent tools like Google Keyword Planners are available for free. You can use them to find phrases that locals use to get what they want. It is possible to add location before or after each of these phrases. Once you get a list of keywords, your main focus should be to create content around these words.
It is essential for you to create business pages in each of the social media platforms that are available. You can create a page of yours in each of these platforms within no time. Once you have the page ready, it is necessary that you post the content from your website onto these pages on a regular basis.
Things that you can plan on sharing is the latest blog post, social media visuals, offers that you are giving, pictures, etc. It is also essential for you to interact with your followers on these pages on a regular basis. The more followers you get on these pages, the better your business is going to become. The efforts that you are going to put on the social media platforms is going to benefit you a lot in the long run.
Link Building Is the Key
It is necessary for you to do link building using white hat techniques. Refrain from using black hat techniques as it will only result in you getting penalized. Spam and low-quality methods fall under this category, and it is going to affect your website ranking adversely.
Instead, you may plan on using techniques such as guest blogging, distributing pages to directories that are relevant and are of high-quality. Most importantly, it is crucial for you to create engaging content that others would like to share with their friends and colleagues.
These are some of the tactics that small businesses can adapt to enhance their SEO and to rank well on the search engine.
Measure Your Results
Many people are unaware that they can measure SEO. Luckily, there are so many tools that are available online that can help you in doing this thing. For example, Google Analytics will help you see where you are standing and the web pages that are performing well. Using this information you can boost other pages till you succeed.
For example, if you identify that people are using a particular keyword to reach out to your website, it is wise to build content around that keyword rather than focusing on other keywords.
Small firms can scale up much faster if they choose to use SEO to better their business.